Discover, Launch, and Scale Your Ideal Business

"John distills the lessons of a lifetime and gives aspiring entrepreneurs a head start on success.”

L. Rafael Reif, President of MIT

John Chisholm compresses 4 decades of Silicon Valley success as Entrepreneur, CEO and Investor to give you an insider’s guide to starting and growing your own business.

"Jam packed with insights. Highly recommended.”

Ben Casnocha, New York Times Bestseller, Coauthor, The Startup of You

"Now I realize I have all the resources I need. Before, startups seemed distant, I didn’t know where to start.”

Ben Potash, MIT Sophomore

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"The definitive primer for entrepreneurs.”

Joon Yun, M.D., President of the $1 Million Palo Alto Longevity Prize & Palo Alto Investors

"Chisholm emerges as the Yoda of startups.
He unleashes a rare combination of human insight and wisdom on the inner game of entrepreneurship.”

Rob Johnson, President of the Institute for New Economic Thinking

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You have many more resources & advantages for success than you realize — 

Use this book to recognize and apply them.

Acquire a Full Startup Toolkit

Practical principles, entertaining anecdotes, deep insights, challenging exercises, and illuminating graphics. 

Your Vision

Unleash tells you everything you need to know to explore, refine, test, launch, and scale up your ideal business.

Your Goals

Use strategies employed by Apple, Google, Amazon, and Uber to accelerate your learning and growth.

Unleash Your...


And combine it with perseverance to give you staying power to break through obstacles. 


By combining thing you already know in novel ways.


By concentrating on what you and your startup do best.

Discover How To…


And Team Members.

Gain Time 
& Space

To get established and avoid competitors.

Ride Positive

With yourself, your team and your customers.

Discover Your STARS:

Unique to Unleash, your STARS Chart helps you find and chart all the resources you have to make your business a success right now.
Assets & Accomplishments
Relationships and Reputation
Strength (inner)
Meet The Author
John is CEO of John Chisholm Ventures, a San Francisco-based entrepreneurial advisory and investment firm.

He founded online software companies Decisive Technology (now part of Google) and CustomerSat (now part of Confirmit).  

He has invested in dozens of privately held companies and mentored thousands of entrepreneurs on six continents. John has advised leaders across the Americas, Europe and Asia.

He is a trustee of MIT and of the Santa Fe Institute, past president and chair of the worldwide MIT Alumni Association, and a contributor to Forbes.  He holds bachelors and masters degrees in Electrical Engineering & Computer Science from MIT and an MBA from Harvard Business School. 

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Chapters Include

Passion and Perseverance: A Positive Feedback Loop
All You Need Is a Need and Advantage
Roadmap to Creating Your Business
Don’t Listen to Your Customers; Discover Their Goals
Think Big; Start Focused
Discover your STARS
1 + 1 = 3: Choosing a Co-Founder & Team Members
Mind the Gaps: 10 Ways to Develop & Acquire Resources
Five Pricing Principles
Designing, Customer Testing & Launching Your MVP
Don’t Waste Time Raising Money
Scaling Your Business
Regulations: The Hidden Roadblocks
Ethics of Entrepreneurship: Making the World More Abundant
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